Marketing has constantly been evolving, but one thing has remained critical to a successful chiropractic practice: building a relationship with your patients.
When it comes to chiropractic clinics, things are no different, and establishing yourself as a trusted professional is crucial.
Organizing a chiropractic dinner talk is a great way to meet new potential patients and learn more about how you can help them.
In this article, we'll walk you through the steps to hosting a successful chiropractic dinner talk that will generate interest in your clinic and see more new patients on your appointment book and ultimately an increase in weekly revenue.
Why Should You Do a Chiropractic Dinner Talk?
Before delving into how to organize a chiropractic dinner event effectively, we must first comprehend its importance.
A dinner talk can help you form deeper bonds with existing patients as well as build new relationships. It allows you to expand your practice's reach and showcase your knowledge and skills.
While online ads, billboards, and email marketing are all effective strategies for generating new leads, nothing beats the personal touch of meeting a prospective patient in person!
Identify Your Goals and Market Accordingly
Knowing your chiropractic dinner talk’s goal is critical to ensuring that everything runs smoothly and that you get the results you want.
Is the goal of this dinner to attract new patients? Or maybe you want to make your current patients feel extra special and deepen the trust they have with your practice.
Regardless of your objective, you should always create a clear goal before you begin your chiropractic marketing or functional medicine marketing campaigns.
Once you've determined your goals, it's time to look into the best way to reach your target audience. Here are a few examples:
Facebook Ads
According to statista.com, there are approximately 2.91 billion monthly active users on Facebook. Facebook is a great way to find new patients in your area if you know how to use it effectively AND an even better way to get bums on seats at your next dinner talk.
A dinner talk creates what we call in marketing a “lead magnet”. A lead magnet is simply something that you give people in exchange for their details and an opportunity for them to get one step closer to potentially becoming a new patient in your practice.
Remember, the person on Facebook doesn’t know you from a bar of soap. So having a Chiropractic Dinner Talks where you are buying dinner for the potential patient AND providing them with 5 star educational information that could have a massive impact on their life is what we call an “irresistable offer”.
Once your ad is clicked on and the person registers for your chiropractic dinner talk, you want to let them know via email, you’ve received their request. And then follow up with reminder emails and sms’s so that you increase their likelihood of turning up.
Ideally you will want to automate everything above as possible and combine this with some “human” outreach too. Have someone call and confirm their attendance the day before.
Chiropractic Email Newsletter
Now that you have a new enrollee into your chiropractic dinner talk, don’t stop there.
Enroll the person into your chiropractic email newsletter
This is something you should have in place as part of your overall chiropractic marketing strategy.
Email newsletters are a great way to demonstrate your expertise, enroll people into your community, build value for your database and keep your existing patients up to date on new services or products you provide.
You could offer discounts to patients you haven't seen in a while, contests for chiropractic referral programs or offer people who have inquired about your practice but never became patients a special offer.
BONUS TIP: Segment your database into lists. Active patients, inactive patients, leads, and dinner talk registrations and make your newsletter messages different for each segment.
Sending out your chiropractic dinner talk invitation via email is also an excellent conversation starter with both new and existing patients.
Dinner Talk Phone Invitations
Are you looking to market your chiropractic or functional medicine service to existing elderly patients?
According to Techcrunch, one-third of people aged 65 and up have never used the internet. Furthermore, some older adults do not have internet access or are unable to use it without assistance.
To ensure that more people receive your dinner talk invitation, make phone calls a top priority.
Learn More About Your Dinner Talk Guests
During the phase of identifying your goals and marketing to the relevant audience, you have most likely done some preliminary research and are aware of the subjects you will be discussing and the types of people you will be speaking with.
However, nothing beats forming a stronger bond with your patients or potential patients by learning more about their particular issues and addressing them during your chiropractic dinner talk.
This will allow you to go into detail about specific services, explaining what they are, how they work, and what problems such services could solve for your patients or potential patients.
BONUS TIP #2: In your email and sms automation include a survey asking questions about what the registrant would like to know about your topic.
Look For a Suitable Venue for Your Chiropractic Dinner Talk
There is a saying that goes, "Don't judge a book by its cover." And, while this is a good philosophy to live by in general, it does not work in practice.
This is why looking for a beautiful venue with a good reputation is a must for your dinner talk. The restaurant you choose should offer a menu that caters to people with allergies or special diets, such as vegan.
This will help you to create a more inclusive atmosphere at the dinner talk. To ensure that the food is of high quality, it is recommended that you visit the restaurant in advance to sample the food.
You want to find a place that has a large hall or a private room where you can conduct the event without being distracted by other people or the outside world.
If you can't find a restaurant that offers these options, ask the manager if they will allow you to have exclusive use of the restaurant for an hour or two while you’re speaking. There’s nothing worse than having background noise distracting your attendees from the important message you’re delivering.
Once you've found the ideal restaurant for your event, reserve your preferred date to ensure that your guests have plenty of time to organize themselves in advance.
Don't Make It All About Your Practice & Care
Every day, we witness chiropractors who pitch their service too soon. Unfortunately, this never ends well!
Dinner talks for chiropractors should aim to forge new relationships and strengthen existing ones. Everyone in the room should feel at ease.
You want everyone to leave the event knowing they gained something of value, even if they didn’t schedule an appointment (yet).
Review your surveys before the event and mention them during your talk, so the attendee knows you actually read them and cared enough to address it. This will go a long way in developing trust.
Once you've addressed their questions and established trust, discussing your services will naturally flow from the conversation and will not come across as a sales pitch.
Post Dinner Talk Follow Up
According to studies, only 2% of sales occur after the first meeting. The 2% of people who make a purchase on the first meeting are those who have done their homework in advance.
Of course, when it comes to dinner talks for functional medicine doctors and chiropractors, the percentage is way higher due to the nature of the event, which focuses on relationship building.
However, failing to follow up means passing up a chance to assist a large percentage of those who attended your event.
You don't want to miss out on an opportunity after all the work you've put into organizing your event!
Try to initiate the first follow-up within 24 to 48 hours after the chiropractic dinnert talk has taken place. You could send an email with a quick poll to find out what guests liked best, or you could call them to thank them for coming.
Whatever method you choose for following up, make sure to do it as soon as possible while the attendees are still buzzing from their experience!
Best Chiropractic and Functional Medicine Topics to Talk About
There are loads of good topics for a chiropractic dinner talk, and while you should prioritize certain topics based on your guests, here is a list of some of our recommendations:
Neuropathy
When it comes to neuropathy, drugs rarely make it better, and almost always make it worse because they only mask the symptoms while the body continues to destroy its nerves. However, it is likely that your guests are not aware of this.
Let your guests know that functional medicine and chiropractic takes a different approach to the problem, focusing on the root cause and restoring normal nerve flow.
Educate them on how chiropractic treatments can aid in the management of nerve symptoms like muscle weakness or loss of sensation.
Autoimmune Disorders
This is a hot topic! There are over 188 different autoimmune disorders. With thyroid problems being the biggest.
Explain to your guests how functional medicine can help autoimmune diseases, as well as how the chiropractic lifestyle approach can remove spinal misalignments, allowing the body to heal and function at high levels of health once again.
Diabetes
According to research, approximately 1 in every 10 Americans has diabetes, and around 1 in every 3 has prediabetes. This means that if you have 50 people attend your dinner talk, there is a good chance that 5 of them have diabetes and another 16 are at risk.
Because of this, it is critical to address the issue and inform your guests about how a functional medicine approach to dietary change can improve diabetes symptoms in 1-8 weeks, as well as the steps involved in the plan.
Inform your guests how combining a healthy diet with chiropractic care to correct misalignments will improve the relationship between the nervous system and the organs.
Weight Loss
Obesity affects more than 40% of Americans, making it a sensitive topic that must be addressed in the same way as diabetes.
While many people understand how diets and exercise can help, few are aware that functional medicine recognizes weight gain and obesity as having deep-rooted causes due to immune dysfunction.
Furthermore, they may be unaware that a chiropractor can help with any misalignments that interfere with the central nervous system and that these misalignments make it difficult for the brain and body to communicate with one another.
Bonus Tip #3
With so many topics to talk about, you can also invite attendees to the next talk. This will start to build registrations BEFORE you even start to market the event. In addition, reach out to the people who couldn’t attend and ask them if they’d be interested in attending your next event.
Conclusion
A chiropractic dinner talk is an excellent way to establish new connections and strengthen existing ones. It is a great opportunity for your clinic to truly shine and show why you are the one to turn to for help.
If you are new to implementing a marketing strategy for your chiropractic dinner talks or your clinic in general, and you are looking for the best chiropractic marketing service, please contact us and we will be more than happy to assist you!